Forty percent of worldwide drug launches between 2009 and 2017 failed to meet their two-year sales forecasts.
Manufacturers can’t afford to overlook the full potential of a data-driven omnichannel strategy. Omnichannel success requires a comprehensive suite of pivotal datasets and a data-driven technology model that provides real-time visibility into the impact of sales calls and marketing efforts.
EVERSANA commercialization expert Krista Pinto answers an important question every manufacturer needs to know about omnichannel:
How do data-driven, omnichannel insights drive brand success?
Additional Reading
Download Krista Pinto and Amy Hutnik’s latest article to learn how to leverage a best-in-class omnichannel activation model that drives performance and profitability.
Author
Krista works with pharmaceutical and biotech companies to find design-effective commercialization solutions. With more than 20 years of experience in the pharmaceutical industry, Krista is an experienced sales representative and district manager, with strong…