In this September feature, PM360 dives into what it takes to create relationships and experiences with and for patients. Considering that patients want more authentic interactions when dealing with life sciences companies, Jenny Sparano, director of PEPpartners at the Patient Experience Project, an EVERSANA Agency, shares insight into how life sciences companies can transform the idea of patient-centricity to go beyond the medication they develop by engaging patients as partners.
Read the article here.
Author
With more than 20 years in healthcare and pharmaceutical marketing and communications, coupled with experience as a broadcast journalist, Jenny is adept at effectively communicating across various mediums. She is inspired by the power…