CASE STUDY | PREFERRED STATUS MATTERS

PREFERRED STATUS MATTERS

Client experiences a significant loss in revenue after a PBM and its health plan and employer clients exclude one of its brands from its national preferred drug list

Organize in-depth virtual meetings between national and regional account directors
Use insights to form a cohesive account strategy and increase rebate amount
Refresh messaging to include stronger clinical and financial evidence

A reversal of the initial exclusion
Prevention of removal from other PBM’s preferred list