Browsing “Patient Support & AdherencePatient Support & Adherence | EVERSANA”

Adopting a Patient-Centric Approach to Ensure Safe and Effective Use

Healthcare leaders often talk about ensuring that the right patient receives the right medication at the right time. On its face, this concept seems straightforward. We know that different patients respond differently to different therapies, such that we cannot consistently replicate randomized clinical trial experience in the real world. Thus, healthcare providers (HCPs) must make […]

Patients at the Center of Safe and Effective Therapy

First, do no harm. This phrase is synonymous with the Hippocratic oath, the oldest reference to ethics in Western medicine, and it highlights what is generally considered most important in a physician’s medical practice. Help if you can, but not at the risk of further injury to the patient. The spirit of this oath carries […]

Are You Ready For Patient Services 2.0?

Today’s patients are far more engaged than the previous era of “doctor knows best.” And, like all modern consumers, they expect outcomes to be personalized, delivered on their terms, powered by technology, and of high value. As a result, the next generation of patient services can no longer depend on the “one-size-fits-all” model. Manufacturers can […]

Building a Service Offering from the Research Lab to the Patient’s Home

A Conversation with Pharmaceutical Commerce & Jim Lang, Chief Executive Officer, EVERSANA Not quite a year ago, an assemblage of pharma service providers came into being as EVERSANA. Funded by two private equity firms with a background in healthcare—Water Street Healthcare Partners and JLL Partners, there were six acquisitions at the time: Dohmen Life Science […]

Are We Transforming In The Right Way?

Why Product Launches Can’t Be Distracted By Empty Promises. We can all agree that innovations in therapeutic development have advanced beyond traditional product launch strategies and service models. In every step of the product lifecycle, we see pockets of transformation. The problem is exactly that – “pockets” of transformation. Your product launch strategy has to […]

A More Trusting Relationship Can Lead to a Better Patient Experience

In this September feature, PM360 dives into what it takes to create relationships and experiences with and for patients. Considering that patients want more authentic interactions when dealing with life sciences companies, Jenny Sparano, director of PEPpartners at the Patient Experience Project, an EVERSANA Agency, shares insight into how life sciences companies can transform the […]

Driving the Commercialization of Regenerative Medicine

With more than 7,000 distinct types of rare and genetic diseases and 400+ million individuals suffering from a rare disease, regenerative medicine holds the hope for a cure – transforming healthcare by revolutionizing patient care from conventional treatment models to curative therapy models. With the advancement of new technologies coupled with the creation of new […]

Four Key Questions About Patient Experience in 2019

In this September feature, PM360 asked experts for insight into the changes that need to happen to create better experiences for patients and ultimately serve them better. Kathi Henson, Chief Patient Service Officer, shares insight into how the increased access to real-time patient data helps life sciences companies better understand patients and improve their experiences. […]

Best Strategies for Co-Creating Solutions with Patients

In the September Think Tank, PM360 asks patients and experts at agencies and life sciences companies to share their best co-creation solutions in developing successful patient-centric strategies. Nicole Pitaniello, Managing Director of Client Services at the Patient Experience Project, an EVERSANA Agency, shares her insight on the importance of integrating continuous patient communication into treatment […]

Patient-Centered Engagement: Wrapping Value Around Life Science Services

In our value-driven healthcare environment, improving the quality of patients’ lives is dependent upon our ability to effectively locate and engage with patients, as well as support the therapeutic onboarding and adherence of patient populations. Delivering best-in-class patient experiences – experiences that positively impact adherence – involves a comprehensive suite of coordinated and intertwined services […]