As the pharmaceutical industry in the Asia-Pacific (APAC) region undergoes a digital transformation, the shift towards an omnichannel strategy is reshaping how companies engage with healthcare professionals (HCPs). “The Omnichannel Landscape in APAC’s Healthcare Industry,” authored by Robin Arnold, Twinkle Soni, and Ryan Thai Minh Long, delves into the evolution from traditional sales rep visits to a seamless, integrated approach leveraging digital platforms.
The paper highlights pioneering efforts by industry leaders like Johnson & Johnson Vision and Boehringer Ingelheim, who are harnessing the power of omnichannel to enhance HCP interactions and patient experiences. From mobile apps to innovative communication platforms, APAC’s pharmaceutical companies are redefining engagement amidst unique regional challenges. Discover how these strategies are not just trends, but essential shifts driving the future of healthcare in APAC.
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Author Team
EVERSANA employs a team of over 6000 professionals across 20+ locations around the world. From industry-leading patient service and adherence support to global pricing and revenue management, our team informs the strategies that matter…