The Chronic Microcap Trap: How Launch Is The Escape for True Growth

Pre-commercial pharma companies face a common choice: commercialize products independently or collaborate with another pharmaceutical company as a commercialization partner. As the C-suite leaders in these organizations wrestle with the pros and cons of this choice, one factor they must consider is the impact their decision will have on their current and future market valuation.

The question is this: How much of a premium does the market put on a company that chooses to launch and commercialize its product independently?

This white paper dives deep into the data and discusses how the average market capitalization of a cohort of public companies that developed paths to launch their own products (including successful and sub-optimal launches) can be over six times greater than a cohort of public companies who consistently license with other pharma companies to launch their products.

Download the white paper to learn more about the following topics:

  • Launch Can Be Too Expensive and Complex to Execute Independently
  • Realizing Sub-optimal Value Creates a Microcap Trap
  • Launch Is the Way Out of the Trap, But It’s Not So Easy


Faruk Abdullah
Senior Managing Director, US Consulting

Faruk is a life sciences professional with extensive experience addressing a broad range of strategic issues, including corporate development, portfolio planning, and launch excellence.

Edward Cox
Executive Vice President, Strategic Alliances & Global Head of Digital Medicine

Widely recognized as a preeminent thought leader in digital therapeutics, Ed joins EVERSANA from Dthera Sciences, where as its CEO, he earned the FDA’s Breakthrough Device designation for a digital therapeutic to treat the behavioral symptoms of Alzheimer’s disease. His pioneering work in this field has led him to serve in highly visible roles at […]

Ravi Visweswara
Executive Vice President

In more than 20 years of consulting and leadership in APAC, Ravi’s expertise has focused on helping clients take big-bet investments in complex and uncertain environments at an asset and  portfolio levels. Ravi regularly advises clients on their most critical challenges: decisions to enter new markets, and optimize their portfolios and R&D investments. He has […]

Sowbhagya Suresh
Associate Consultant

Sowbhagya is an Associate Consultant at EVERSANA APAC. She has more than 2 years of experience in healthcare. She has worked with several MNC clients on market entry assessments, valuation of assets in rare indications, deal negotiation strategies and opportunity assessment engagements across G7 and APAC countries. Prior to joining EVERSANA she has worked with […]