The following is a exchange between Brigham Hyde and Ed Cox, two health tech experts and coworkers on a quest to educate each other and their teams. Note: An inquiry from a colleague who interchanged terminology initiated this exchange.
Author

Brigham Hyde, PhD
President, Data and Analytics
Brigham is a highly regarded speaker and thought leader on the value of data and analytics across the life sciences, pharma, and overall healthcare sector. His background is in data science and artificial intelligence (AI) and he excels at building best-in-class data software technologies to empower executives to make informed choices. Prior to joining EVERSANA, […]
Author

Edward Cox
Executive Vice President, Strategic Alliances & Global Head of Digital Medicine
Widely recognized as a preeminent thought leader in digital therapeutics, Ed joins EVERSANA from Dthera Sciences, where as its CEO, he earned the FDA’s Breakthrough Device designation for a digital therapeutic to treat the behavioral symptoms of Alzheimer’s disease. His pioneering work in this field has led him to serve in highly visible roles at […]