The pharmaceutical industry is complex. A litany of companies and brands are competing for top-of-mind usage with clinicians, a cohesive partnership with payers, and active engagement with patients. It’s hard enough to bring a drug to market, but how do brands keep their products positioned appropriately with limited resources, data and time?
EVERSANA’s Executive Vice President of Field Solutions, Krista Pinto, reveals a surprising new driver of commercial success and how you can create value at every stage of the product life cycle.
Krista works with pharmaceutical and biotech companies to find design-effective commercialization solutions. With more than 20 years of experience in the pharmaceutical industry, Krista is an experienced sales representative and district manager, with strong…