Pushing Your Frontline Into A New Frontier

The pharmaceutical industry is complex. A litany of companies and brands are competing for top-of-mind usage with clinicians, a cohesive partnership with payers, and active engagement with patients. It’s hard enough to bring a drug to market, but how do brands keep their products positioned appropriately with limited resources, data and time?

EVERSANA’s Executive Vice President of Field Solutions, Krista Pinto, reveals a surprising new driver of commercial success and how you can create value at every stage of the product life cycle.

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“Pushing Your Frontline Into A New Frontier”
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Author
Krista Pinto
Executive Vice President

Krista works with pharmaceutical and biotech companies to find design-effective commercialization solutions. With more than 20 years of experience in the pharmaceutical industry, Krista is an experienced sales representative and district manager, with strong client management, business development, and global account experience. Her work in clinical research, trials and development, as well as product launch […]