Optimizing Your Digital Marketing Spend and Field Deployment to Impact Script Adoption

In today’s competitive global market, pharmaceutical companies can’t afford to waste time or resources on strategies that don’t generate scripts or fit product and patient needs.

Without data-informed, fully integrated campaigns, there’s a missed opportunity to mine deep insights that can inform next steps and accurately pinpoint efforts to doctors and patients who could benefit from additional touchpoints during the campaign, yielding higher results.

Rather than guessing which HCP targets most disproportionately impact script fills, tracking provider networks through data and analytics can provide discrete insight for creating more effective, targeted provider outreach strategies. When data is actively and regularly informing campaign design, execution and interconnectivity, insights and messaging become aligned, and there’s a higher probability that scripts will be filled.

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Author
Amy Hutnik
General Manager, Agency, Advisory & Evidence Services

Amy is responsible for driving growth and innovation across EVERSANA’s agency, advisory and evidence services teams. Her career spans more than 25 years in consumer and healthcare marketing, where she’s driven brand awareness, engagement…