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Patient Centric 3.0: Why a Direct-to-Patient Model Is a Game Changer

At the Frontiers Health 2024 event, Scott Snyder, EVERSANA’s Chief Digital Officer, led a panel discussion titled “Patient Centric 3.0: Why a Direct-to-Patient Model Is a Game Changer,” where industry experts explained the transformative impact of DTP healthcare models in prioritizing patient empowerment and streamlining access to care.

What impact are Direct-to-Patient (DTP) models having on the healthcare industry? DTP models place control directly into patients’ hands, offering them unprecedented accessibility and convenience. Patients can seamlessly access information, schedule telehealth appointments, receive medications directly at home, and stay on top of their treatment plans. DTP addresses critical healthcare gaps, especially in underserved areas, by making treatment more affordable, timely, and patient-centered.

 

In the panel discussion, Snyder and the other panelists highlighted how DTP models innovatively focus on reducing barriers within the healthcare journey as they emphasized the critical need for accessible, consumer-driven care and discussed the role of digital health solutions in enabling patients to have more control over their healthcare experiences.

 How are Direct-to-Patient models improving the patient experience? 

  • Patient Empowerment: DTP models allow patients to take control of their healthcare by removing traditional barriers and offering more accessible, consumer-driven experiences.
  • Increased Accessibility: DTP addresses medical deserts and long wait times by delivering care directly to patients, offering quicker access to consultations and treatments.
  • Improved Adherence: by streamlining the patient journey and providing timely medication delivery and reminders, DTP models help increase medication adherence and improve health outcomes.
  • Consumer-like Experience: patients today expect a personalized experience similar to the convenience of online shopping, and DTP models aim to meet these expectations in healthcare.
  • Data and Insights: DTP models enable the collection of valuable patient insights that can drive continuous improvement in care delivery and help tailor treatment plans.

DTP models empower patients with greater control over their health journeys. These models enhance accessibility, reduce barriers to care and improve adherence to treatment plans. By integrating digital tools and personalized support, DTP models offer a more patient-centric approach, addressing critical gaps in the healthcare system.

 


 

The Promise of a Direct-to-Patient Model: Breaking Down What’s Really Needed for Better Patient Access.

To dive deeper into how DTP models are revolutionizing patient care and the innovative strategies being implemented, read the latest article from Greg Skalicky, President and Chief Revenue Officer, and Faruk Abdullah, President of Professional Services and Chief Business Officer.

They discuss how DTP models enhance accessibility, reduce barriers to care and improve adherence to treatment plans by integrating digital tools and personalized support that offer a more patient-centric approach and addressing critical gaps in the healthcare system. Click here to download the full article.

 

Author
Scott Snyder
Chief Digital Officer

Scott serves as EVERSANA’s Chief Digital Officer, driving digital transformation for employees, clients, and the patients we serve. He brings more than 30 years of experience in emerging technologies and digital transformation across both…