Four Ways Predictive Analytics Can Strengthen Your Commercialization Efforts

Over the past few years, artificial intelligence (AI) and machine learning (ML) have been trending topics in healthcare but are now being propelled to the forefront of clinical decision support and care delivery. Some organizations, however, have been slow to adopt the utilization of predictive analytics for a number of reasons. From wasted investments in disjointed data sources to staffing gaps, the application of predictive analytics can seem daunting and unattainable. In reality, implementing a data integration strategy can break down the traditional healthcare silos that have made it challenging to execute on the insights gleaned from data and analytics and, ultimately, improve patient outcomes.

To address these challenges, EVERSANA has developed a tech-enabled solution – ACTICS – to deliver the client-tailored solutions that pharmaceutical innovators need to optimize their product and patient journeys.

Steve Mack, Chief Commercial Officer, Data & Analytics, EVERSANA, outlines four ways predictive analytics can strengthen your commercialization efforts. Complete the form below to learn more.

Author
Steve Mack, PharmD
Chief Commercial Officer

Dr. Steve Mack is Chief Commercial Officer at EVERSANA. He and his team work with life science industry partners to develop and implement innovative solutions that leverage EVERSANA’s real world data and predictive analytics platform.  He joined EVERSANA from HVH Precision Analytics, which was acquired by EVERSANA in July 2020. Prior to HVH, he was […]