Why Product Launches Can’t Be Distracted By Empty Promises.
We can all agree that innovations in therapeutic development have advanced beyond traditional product launch strategies and service models. In every step of the product lifecycle, we see pockets of transformation. The problem is exactly that – “pockets” of transformation.
Your product launch strategy has to achieve the following:
- Value the voice of the patient
- Protect your revenue
- Reach all stakeholders now
- Prepare for optimal distribution
- Achieve broad and quality access by reaching all stakeholders
In this point of view published in the September issue of Pharmaceutical Executive, Greg Skalicky, Chief Revenue Officer, argues that traditional service silos stand in the way of true healthcare transformation. Click download to read the full article.
EVERSANA employs a team of over 1600 professionals across 27 locations around the world. From industry-leading patient service and adherence support to global pricing and revenue management, our team informs the strategies that matter the most to our clients and perform superior services that create value across the product life cycle.