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Think Tank 2025 Pharma Forecast: What Lies Ahead for the Industry in 2025?

The pharmaceutical industry is poised for a transformative evolution by 2025, driven by the possibilities of emerging technologies, regulatory shifts, personalized medicine, and lessons from recent global crises. Together, these trends will redefine the pharmaceutical landscape,…

From Challenges to Solutions: Breaking Barriers to Revolutionize Patient Services

A guide to overcoming the top obstacles facing patient services programs today. Patients today too often find themselves navigating a myriad of challenges that can make accessing quality healthcare a daunting task. Various common obstacles range…

Patient Centric 3.0: Why a Direct-to-Patient Model Is a Game Changer

At the Frontiers Health 2024 event, Scott Snyder, EVERSANA’s Chief Digital Officer, led a panel discussion titled “Patient Centric 3.0: Why a Direct-to-Patient Model Is a Game Changer,” where industry experts explained the transformative impact of…

From Challenges to Solutions: Breaking Barriers to Revolutionize Patient Services

Navigating the healthcare system can be enormously challenging for patients, who often face numerous obstacles that hinder their access to quality care. Common barriers include financial constraints, long wait times, socio-economic disparities, fragmented care coordination, among…

The Promise of a Direct-to-Patient Model – Breaking Down What’s Really Needed for Better Patient Access

In today’s healthcare landscape, patients are no longer passive recipients of care. They are empowered, tech-savvy stakeholders who demand efficiency and transparency. Yet, despite advancements in consumer innovation, the healthcare system often leaves them frustrated with…

Equip FRMs with the Right Tools to Unlock Patient Access

In the modern healthcare landscape, multiple daunting challenges muddy pharmaceutical manufacturers’ ability to ensure patients have timely and uncomplicated access to high-quality care and life-altering medications. A plethora of obstacles can impede the processes of finding…

Future-Proofing Demands Proof: How Innovators Are Transforming Pharma Commercialization

In the fast-evolving landscape of pharmaceuticals, staying ahead demands more than just adapting to today’s challenges – it requires pioneering the future. Introducing intentional innovation, the sweet spot where blue-sky imagination meets on-the-ground effort. It’s being able…

Measuring Willingness to Pay: The Next Access Frontier

EVERSANA’s APAC Team Authors: Robin Arnold, Lakshmi Pragna Kalavacharla, Utkarsh Sahu Patient access to expensive healthcare poses a significant challenge in the pharmaceutical industry. As the cost of developing innovative medicines rises, the demand for accessibility…

Embarking on the Care Journey: Strategies for Engaging Patients Pre- and Post-Diagnosis

Navigating the healthcare system is a complex task for any patient, but it can be particularly tricky for those who are searching for more information on their symptoms, grappling with a recent diagnosis or looking for…

There’s a New Way to Omnichannel: Orchestrating Experience to Drive Sales, Savings and Satisfaction

The current state of omnichannel initiatives in the life sciences industry has often been characterized by incremental effectiveness, high costs, complexity, siloed approaches and slow progress. This is not a condemnation of the omnichannel concept, but…