Digital Business Strategy

Digital technology is already pervasive in all walks of life and shows no signs of slowing its penetration. Healthcare companies are in the early stages of integrating this source of productivity, creativity, access, monitoring and delivery into their business, ideating and experimenting with new approaches, and entrepreneurs are targeting the industry with disruptive innovations. The first to learn and apply lessons successfully will gain enormous advantage. At EVERSANA, we have leaders who pioneered digital therapeutic applications for consumer and prescription use, and we have supported US market leaders in their commercialization, experiencing with them the challenges and victories of early entrants leading in their spaces.

Digital Strategy: Review of existing approach, development of strategic digital options for internal and external application, evaluation and analysis of options including risk sources and mitigation, and implementation agenda development for selected strategy
Market Landscaping & Opportunity Assessment: Assess existing state of the market, including products under development and competitive dynamics, target patient groups, unmet needs and product prospects
Ideation & Value Boost: Evaluate existing portfolio and ideation by our experts on digital potential to create opportunities to enhance existing products, prioritization and implementation map for selected ideas
Valuation & Financing Support: Review and financial evaluation of opportunities in development or early-stage commercialization for support in pitches to financing sources

Our leaders have identified and commercialized opportunities and products, started and financed companies, and are in demand as speakers and writers to share their perspectives with digital aspirants. Our consultants have supported industry leaders in developing and launching their digital concepts.

Our Case Studies

Partnering Growth Strategy for App-Based Digital Solution

Our client wished to expand growth by partnering with a pharmaceutical company. We identified and prioritized partner targets, considering company size, product portfolio, and patient population served. We facilitated meetings with targets, refining our client’s value proposition. Through discussions facilitated by EVERSANA, the client was able to evaluate a range of potential pilot programs.

Pricing & Reimbursement Strategy for DTx Company

Our client wished to understand how payers would manage their product in an evolving space and how pricing would affect the product choice. We interviewed directors from commercial health plans and IDNs, identifying psychological price thresholds and an optimal price range using established pricing tools. EVERSANA provided the platform for a go-to-market strategy and identified strategic priorities to best expand the payer coverage for their product.

Marketing Strategy for Medical Wearable Pioneer

Our client was launching a next generation product and needed buy-in from providers. We interviewed high mobile cardiac telemetry prescribers to explore the most common presentations of patients in need of monitoring, specific perceptions and shortcomings of currently available options and perceptions of the client’s offering to identify patient presentations and specific considerations where prescribers would consider use of the client’s products and platform.

Developing a Digital Experience Platform

Our client wished to develop a digital experience platform that would enable and enhance the use of their drug/device product. EVERSANA advised and helped them implement supporting digital solutions and dashboards that interface with the drug/device combination to help providers analyze patients’ habits and formulate treatment plans to manage their condition better.