EVERSANA is excited to join pharmaceutical brand marketers and digital health experts at the Digital Health Coalition’s Live Summit hosted with GSK.
This hybrid event is on Tuesday, October 1 from 10am – 3:30pm EDT hosted by GSK at their FMC Tower, Philadelphia, PA, 19104, with limited in-person seating available. Advance registration is required.
The Summit will focus on several key areas of focus around the theme, The New World of Patient-Centricity, Data Leadership & Innovation, and Leveling Up to Holistic Strategic Marketing. Attendees will hear from both GSK leaders and industry colleagues from other pharmaceutical manufacturers as well as thought leaders from agencies, research firms and leading partners who will share the latest research and customer insights.
Register to attend and hear first-hand insights from our own John Kutz, Senior Partner, EVERSANA MANAGEMENT CONSULTING as he discusses the future of patient engagement with GSK’s Chief Digital and Technology Officer, Tim White, during the session.
The Future of Patient Engagement
John Kutz, Senior Partner, EVERSANA MANAGEMENT CONSULTING
Tim White, Chief Digital and Technology Officer, GSK
- This presentation will focus on how companion apps, digital health solutions and direct to patient models are coming together to create a more human, engaging and helpful ecosystem of support for patients. The introduction of the PDURS pathway for digital companion applications, new CMS codes for reimbursement of provider time for digital support, the emergence of direct to patient models and AI are colliding to create a new paradigm of personalized digital support for patients. We will discuss the trends shaping the future and the potential opportunities and threats for pharma companies.
- Key takeaways from the session will include:
- Scenarios for how the future of digital patient engagement will unfold
- Opportunities and threats from the emerging digital engagement models